Introducing: 𝐓𝐡𝐞 𝟑𝟏 𝐂𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐨𝐧, our first ever clothing collection, designed entirely by Lively Ghosts. Releasing August 31st 🧡

The 31 Collection is a nod to the classic numerology of Halloween (𝙾𝚌𝚝𝚘𝚋𝚎𝚛 𝟹𝟷𝚜𝚝), and an ode to vintage wear. Starting off in the 𝐄𝐝𝐰𝐚𝐫𝐝𝐢𝐚𝐧 𝐄𝐫𝐚 (𝟏𝟗𝟏𝟎𝐬), we spring forward 31 years to fall upon the 𝟏𝟗𝟒𝟎𝐬, and one final leap forward 31 years to land in the 𝟏𝟗𝟕𝟎𝐬 (𝐕𝐢𝐜𝐭𝐨𝐫𝐢𝐚𝐧 𝐑𝐞𝐯𝐢𝐯𝐚𝐥).

The styles in this collection are a love letter to those reminiscent of the 1910s, 1940s, and 1970s.

✨ 𝟑 eras, 𝟏 collection. 𝟑𝟏 years apart. 𝐓𝐡𝐞 𝟑𝟏 𝐂𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐨𝐧. ✨

After a year of in-depth research, diving deep into the historical archives of fashion from those 3 eras, we’re so proud to finally have our secret new clothing collection unveiled to you all 🎉

𝐓𝐡𝐢𝐬 𝐫𝐞𝐥𝐞𝐚𝐬𝐞 𝐰𝐢𝐥𝐥 𝐢𝐧𝐜𝐥𝐮𝐝𝐞 𝐨𝐯𝐞𝐫 𝟐𝟎+ 𝐧𝐞𝐰 𝐩𝐢𝐞𝐜𝐞𝐬. 𝐖𝐞 𝐭𝐨𝐥𝐝 𝐲𝐨𝐮 𝐭𝐡𝐢𝐬 𝐰𝐚𝐬 𝐠𝐨𝐢𝐧𝐠 𝐭𝐨 𝐛𝐞 𝐛𝐢𝐠 😳

Over the next 2 weeks we’ll be slowly unveiling more pieces from our vast clothing collection, with everything unleashing live on our website on the final day of the month — August 31st (exactly two months before October 31st, Halloween).

🚨𝐓𝐡𝐞 𝟑𝟏 𝐂𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐨𝐧 𝐝𝐫𝐨𝐩𝐬 𝐀𝐮𝐠𝐮𝐬𝐭 𝟑𝟏𝐬𝐭 𝐚𝐭 𝟑:𝟎𝟏𝐩𝐦 𝐏𝐓, 𝐞𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞𝐥𝐲 𝐚𝐭 𝐋𝐢𝐯𝐞𝐥𝐲𝐆𝐡𝐨𝐬𝐭𝐬.𝐜𝐨𝐦